The Best of: the 71st Golden Globes Awards 2014

The award season is something I excitedly look forward to every year. Not because I’m interested in who will win which award (although this factor does contribute slightly) but because I love to see who will be deemed one of the ‘best dressed’. Last week, the season officially began with the 71^st Golden Globe Awards. So here are my personal favourites from the event:

Firstly, we have Emma Watson in a Dior Couture red backless dress and slim black trousers. I’m normally not a fan of Emma’s red carpet looks, and at first look I wasn’t too sure about this either. However, after thinking about it and taking a double look, I think it really suits her. It’s also really different to anything else we saw on the red carpet that night. One thing I don’t understand is how Dior could get it so right for Emma, yet so wrong for Jennifer Lawrence.

Next is Allison Williams in an Alexander McQueen SS 2014 gown and Olivia Wilde in Gucci Premiere sequin gown. I’m a huge fan of Alexander McQueen and I just love this gown – it looks so classy and elegant and really suits Allison! I think Olivia’s dress may have been my favourite of the night; the emerald green colour just suits her so well.

Finally we have, Amy Poehler in a custom made Stella McCartney gown and Michelle Dockery in Oscar de la Renta SS 2014. I love Amy’s black dress, it’s so simple compared to a lot of the other dresses we saw. Also, I love the shape of Michelle’s dress – it reminds me of a Disney princess!

A few more of my favourites, which I haven’t pictured, included Emilia Clarke in Proenza Schouler, Giuliana Rancic in Lorena Sarbu and Sofia Vergara in Zac Posen.

So that’s it for the Golden Globes – who was your best (and worst) dressed?

'Fabrican'

It's been over 6 months since I last posted (sorry!) but I'm planning to try and blog at least once a week again as long as uni work doesn't get in the way. 

As part of my university course we recently had to write a a blog post on a piece of technology that could be used in the fashion industry and I thought it would be quite an interesting article to share!

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Previously to the development of technology the fashion industry was led by intuition. The majority of designers and retailers understood exactly what their customers wanted. However, in recent years, technology has become the driving force behind fashion in every aspect. From production to distribution and marketing, technology has impacted the industry massively.

I found ‘Fabrican’ to be one of the most interesting new developments in the fashion industry. ‘Fabrican’ is a type of spray of fabric developed by Manel Torres in the late 1990s/early 2000s. The technology involved the creation of a liquid suspension which can then be sprayed using a spray gun or an aerosol can. The official website states that ‘the fabric is formed by the cross-linking of fibres which adhere to create an instant non-woven fabric that can be easily sprayed on to any surface’. The fabric is sprayed from an aerosol can directly onto the skin and appears exactly like normal clothing. Products that are sprayed onto the body from Fabrican can even be removed, washed and re-worn just like normal garments. This new technology helps speed up the slow production process in the fashion industry. Designers, particularly those who design for large retail companies, would be able to utilise this creation. In a time where ‘fast fashion’ is driving the market, ‘Fabrican’ would allow it to become even faster and could therefore become vital to the industry in coming years.

Not only can it be utilised in the fashion industry, the technology has the potential to enhance other markets. For example, it could be used to spray on bandages to wounds in the healthcare industry, as they would be completely sterilised from being in the aerosol can.

Overall, this new innovation could be the future of the fashion industry, particularly on the high street and in discount retailing. This is because it can speed up the production time and therefore speed up ‘fast fashion’ in the industry.

References

•  http://www.businessweek.com/articles/2013-09-17/managing-the-technology-of-fashion
•   http://www.fabricanltd.com/index.php

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