A few weeks ago, the SS16 campaigns from the biggest fashion houses began to trickle out and I thought it was finally time for me to have a good look at them.
Louis Vuitton
This is one of my favourite campaigns. Starring Jaden Smith, this campaign made a big impact with it being praised by Willow Smith for breaking gender stereotypes. The campaign features Jaden and three female models, all sporting the lazer-cut looks and platform sandals from the SS16 runway show. Not only have LV appointed Jaden at the face of there womenswear campaign, they've also a Final Fantasy character to model the new collection. I can't wait to see what they do next!
Versace
The Versace campaign features Gigi Hadid, Natasha Poly and Raquel Zimmerman, in an urban jungle. Each woman represents a separate identity and self-belief, but what they have in common is that each individual is a Versace woman.
Saint Laurent
Another of my SS16 favourites. The Saint Lauren campaign features models in grunge inspired looks with plenty of sequins, fur and metallics. The looks are given a feminine touch with the models wearing tiaras.
Balmain
For the Balmain campaign, Olivier Rousteing managed to reunite Cindy Crawford, Naomi Campbell and Claudia Schiffer. With three iconic supermodels and the campaign images in polaroid form, it was a true throwback to the 90s paired with Balmain's typical style.
Dolce and Gabbana
I always love the D&G campaigns and SS16 is no exception. Following the traditional family feel, this campaign features a family gathering with plenty of selfie taking - a nice throwback to their SS16 runway show. In even more exciting news, D&G have also debuted a line of haute hijabs and abayas for 'the modest Muslim woman'.
The SS16 campaigns showcase the increasing diversity in the fashion industry and the awareness of issues beyond fashion. I can't wait to see the AW16 campaigns and I hope they continue to promote diversity in the industry.
What's your favourite SS16 campaign?
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